The idea for the Siem Reap Tourism Alliance did not come from just one person.
It emerged naturally over the past year after several years of various support offers from the GIZ ICONE Program, particularly through the Tourism Support Package workshops and joint trainings and activities.

In these sessions, we repeatedly heard the same message from tourism experts and from tourists themselves:

▪ Siem Reap as tourism destination has incredible potential beyond the Angkor temples.
▪ But our international visibility is very fragmented and still low compared to our neighboring countries.
▪ And independent tourism providers do not yet have a unified platform to jointly promote the richness of the destination under one single umbrella.

As a group of local tour operators and tourism entrepreneurs, we realized that we shared the same ambition: to promote Siem Reap internationally with one voice, in a modern, collaborative, and professional way.