Co-Founder

The Siem Reap Tourism Alliance (STA) is a private-sector-led, non-profit destination marketing initiative formed by a coalition of local Cambodian tourism providers, business owners, and tour operators in Siem Reap.

Purpose of the Alliance

Rather than operating as a traditional trade association, the STA acts as an international marketing amplifier and collaborative alliance. Its primary goals are to:

1. Unite Local Providers: Bring together tour operators, hospitality businesses, and local community projects under one neutral umbrella.

2. Promote Beyond the Temples: Showcase Siem Reap’s broader cultural, culinary, adventure, and community offerings on the global stage (such as at major trade shows like ITB Asia).

3. Foster Business-Driven Community Growth: Mentor regional stakeholders and promote sustainable, self-sufficient tourism models.